Our lively, fun, positive team gets you results!
Priority #1 at Fitness Unlimited is to deliver a personal and rewarding fitness experience, and the support that comes with an all-women club, to help you build strength, wellness and confidence.
We are known for our amazing team that is dedicated, dependable and loyal with a positive mental attitude that tends to be contagious!
fitness unlimited core values
COLLABORATIVE STRENGTH
We believe in the power of teamwork, where every member’s contribution fuels collective success. Collaboration and open communication are at the heart of everything we do, from workouts to strategy sessions, creating a supportive community that thrives together.
RESPECT, COMPASSION & INCLUSIVITY IN ACTION
We treat every person with dignity, understanding, and empathy. Our respect for each individual’s journey is reflected in our unwavering commitment to fostering an inclusive environment where everyone, regardless of background or ability, feels valued, heard, and empowered.
ENERGY & ENTHUSIASM, ALWAYS
We bring enthusiasm and positive energy to every interaction. From the way we greet clients to how we motivate each other, we infuse everything with genuine excitement, ensuring that everyone who steps through our doors feels inspired to give their best.
INTEGRITY AT OUR CORE
We hold ourselves to the highest standards of honesty, transparency, and accountability. In every decision we make, we prioritize doing what’s right, building trust with both our clients and our team.
A WARM, INVITING ENVIRONMENT
We create a "home away from home" for our members. Our environment is cozy, welcoming, and designed to make everyone feel at ease and excited to be here. Whether you’re coming in for a workout or just a chat, we want you to feel like you’re part of something special.
Changing lives through health and fitness one member at a time
We are a community of women committed to inspiring, empowering and motivating each other to achieve happier, healthier lives through fitness and nutrition.
Fitness Unlimited has called East Milton Square home for 40+ years. Over the decades, we have built a community of fellow fitness lovers. We have grown in square footage and are now the largest all-women facility on the South Shore. With an ownership change in 2020, we are proud to be a women-owned business serving all women!
Our team strives to provide a fun, safe and effective workout environment, as well as a state-of-the-art nutrition program, that energizes members on their path to wellness and a balanced lifestyle. We aspire to be a warm and welcoming place where women of all ages, all sizes, all walks of life, and all ethnicities feel nurtured and supported no matter where you are on your fitness journey.
Over the years, we noticed that mothers, daughters, wives, friends, and business leaders often put the needs of others first. At Fitness Unlimited we are here to help you put YOU first.
Welcome!
Owners Beth Whitney & Cindy McCarthy
Previously, co-managers of Fitness Unlimited for 30+ years
OWNERS
Beth Whitney and Cindy McCarthy, long-time co-managers of Fitness Unlimited, took on a new challenge in 2020 when they purchased the Club from the previous owner. Building on their decades of leadership, they continued to evolve the Club with innovation and a strong commitment to the community.
Now celebrating 45 years in business in the heart of East Milton Square, Fitness Unlimited remains a cornerstone for women’s health and wellness. Beth and Cindy’s 30 years of teamwork have shaped the Club’s enduring success. Their optimism, grit, and determination continue to reflect the values shared by their dedicated team and loyal members.
The team brings passion, expertise, and genuine care to every interaction, creating a supportive and empowering environment for women of all ages and stages of life.
Since taking ownership, Beth and Cindy have continued to enhance the member experience with thoughtful updates, including a complete renovation of the spin studio featuring 20 brand-new, state-of-the-art bikes. These improvements reflect their ongoing investment in providing top fitness experiences and a welcoming space where women can thrive.
co-owner
At 12 years old Beth Whitney took up running, realized she absolutely loved to exercise, and never looked back. You could say she just about grew up at Fitness Unlimited. She joined the Club as a teenager, got certified as an instructor while in college, and taught classes after graduation part-time at Fitness. Her full-time career at the time was in finance, after graduating from the Isenberg School of Management at UMASS Amherst in 1988. But her true passion – fitness and nutrition – brought her back to Fitness Unlimited.
In 1992 Beth joined the Fitness team in its Brookline location learning every aspect of the business over her 13 years there. When her family moved to Hingham in 2005, Beth was promoted to General Manager in Milton. Fifteen years later she and her long-time co-manager of the Club, Cindy McCarthy, bought Fitness from the prior owner upon his retirement.
She couldn’t be more excited to help change women’s lives one member at a time. She believes wholeheartedly that creating a lifestyle that incorporates exercise, healthy eating and friendships with women will lead to a happier and healthier life! She loves to teach her studio classes, and is passionate about the nutrition program she helped launch at the Club and continues to run quarterly.
When not working, you can find Beth hanging with her husband and catching up with friends. Whenever possible, she and her husband visit their sons (ages 25 and 22) who currently live out of state. Beth loves to travel, ski and play pickleball as often as possible. And yes, she continues to run!
co-owner
Cindy McCarthy joined Fitness Unlimited in 1990 as a Front Desk receptionist checking in members and answering the phones. She fell in love with the mission and atmosphere of the Club and decided to pursue a career in the fitness industry.
Thirty years ago she got certified as a fitness instructor and taught group exercise classes when using cassette tapes for music was on trend! She is still teaching classes today, albeit with much more advanced technology and a deep understanding of how fitness and good nutrition contributes to overall physical health and mental well-being.
Through the years Cindy advanced from one role to another eventually becoming co-manager when Beth Whitney joined the Milton location. Together they spearheaded major innovations, renovations and wellness offerings at the Club making it the premier women-only health club on the South Shore.
Cindy believes in optimism and positive outcomes based on her life-long philosophy that even in the worst of times there is always something to learn and benefit from.
During her time at Fitness Unlimited she earned two associate degrees, completed three Boston Marathons, and travelled the world. But her greatest accomplishment was when she joined forces with Beth to buy the Club in early 2020. As a new entrepreneur her first year in a woman-owned business came during the worst of times. She knows it was totally worth the risk, and she looks forward to the best times ahead.
COME experience our positive atmosphere & MEET OUR team
